Tag Archive | "writing press releases"

How to Incorporate Press Releases Into Your Marketing Strategy

Tuesday, January 10, 2012

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The press release (or news release) has progressed … When I entered the newswire business in early 1999, press releases were primarily used by big corporations (especially public companies) to announce major events to journalists. These days, press releases are no longer just a way to reach media in hopes of getting featured in an [...]

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An Overlooked Way to Grab Media Attention and Become an Industry Expert

Tuesday, February 16, 2010

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Over the weekend, I was lurking around LinkedIn and came across a discussion in a local business owners group. A business development manager wanted ideas on how to get customers for his start-up. He stated, “Companies do not want to talk to you unless you have established a customer base … even though we have [...]

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