Tom Trush | Phoenix copywriter and marketing strategist

What My 4-Year-Old Daughter Taught Me About Writing Persuasive Copy

If you’re a parent and your kids still live at home, you likely use a powerful copywriting technique every day that you can apply to your marketing materials. This strategy is simple because all you need to do is respond to a one-word question … “Why?” Mary, my 4-year-old copywriter-in-training, frequently emphasizes the importance of answering this inquiry [...]

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