Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Boost Your Marketing Message With This 15-Point Website Content Checklist

Your website content is an essential piece in the persuasion process. Its effectiveness determines how well your marketing message appeals to your prospects’ emotional senses that trigger action. The writing on your website also affects whether people can find you and your business using search engines. When you have poor website content, your ability to [...]

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Is Your Marketing Content a One-Sided Conversation with Prospects?

Recently, I received several projects that involved reviewing website content. Unfortunately, every site shared a similar problem. In fact, this issue causes damage to probably 95% of the marketing materials I see. And it has nothing to do with graphics, layout, or even the type of product or service being promoted. The problem is the [...]

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