Tom Trush | Phoenix copywriter and marketing strategist

Is Your Marketing Message Written in Your Prospects’ Language?

If your target market is new to your product or service, you face a daunting task. Any chance at a sale hinges on your ability to transform what you offer into benefits your prospects understand. Confuse your audience and they’ll go searching for a message they can comprehend — and you probably won’t see them again. The [...]

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The 2 Most Powerful Words You Can Use in Your Marketing Copy During a Recession

If ever there is a time when people realize they have new problems or concerns, it’s during a recession. As a result, they seek information. Many people go to the Internet in search of solutions. Some go back to school. Others turn to family and friends. So how can you be the source for information your prospects crave? Simple. Focus [...]

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