Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Is E-mail Marketing Dead?

If you knew there was an activity nearly all Internet users participate in when visiting websites, you’d be smart to offer that opportunity on your website, right? According research released this week by eMarketer, a digital research and trend analysis company, this recurring activity is subscribing to e-mail lists. More specifically, the data — compiled [...]

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How to Win Google’s Algorithmic Change Game

The Google algorithm change I mentioned two weeks ago is still creating chaos, especially among business owners who saw their website traffic literally plummet overnight. The search-engine giant claims algorithm changes are made about 500 times a year (most without any announcement). But it’s safe to say few had the impact of this latest modification. [...]

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Imagine Writing Your Next Marketing Piece in Just Minutes

(NOTE: This post is longer than normal. So if you want to cut to the chase and see my Tax-Time Trial Offer, including the marketing resources you can use for the next 30 days at no cost, then click here: http://www.writewaysolutions.com/pdf/savingscertificate.pdf) Uncle Sam wants a larger cut. Last week, for the first time ever, my [...]

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The Common Mistake That Makes Your Marketing Copy Invisible

It’s been a memorable three weeks. You may remember, earlier this month, I offered to explain my unique “momentum marketing” strategy in a one-on-one conversation with anyone on my lists. Requests for the 15-minute conferences spanned three continents, giving me an opportunity to speak with business owners from around the globe. As you might expect, [...]

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A Copywriting Secret That Creates Instant Connections with Your Prospects

Today I’m going to let you in on a copywriting secret you can use immediately to boost responses on your marketing materials. Regardless if you’re writing an advertisement, website copy or a quick e-mail, this secret is the key to getting your prospects to feel an instant connection with you. In fact, you’ll almost magnetically [...]

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