Tag Archive | "wall street journal"

Marketing’s Monumental Shift (watch this video)

Tuesday, January 24, 2012

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Ever feel like the marketing game has changed and you’ve been left sitting on the sidelines? Check out the following video. It explains a phenomenon affecting many in the business community. The video is also the trailer for my new book, The ‘You’ Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers. [...]

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2 Ways to Write Your Way into Prospects’ Minds

Wednesday, March 11, 2009

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One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds. At any time, you’re competing against thousands of thoughts. So how can you direct attention to your message? The first thing you must remember is that people think in pictures. Your mind [...]

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