Tom Trush | Phoenix copywriter and marketing strategist

Small Business Marketing Strategy: Use in Times of Emergency

Including today, there are 57 business days remaining in 2009. If this year started like most, you probably had high hopes for your marketing efforts. Maybe you wanted to revamp your website … get a blog up and running … dive into social media … start a direct-mail campaign … organize a customer reactivation plan … or [...]

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How to Cram Your Website with Content Prospects Crave

One of the biggest problems business owners face when creating (or updating) their websites is deciding on content. In many cases, confusion can lead to websites packed with corporate babble and unproven claims few people care about. Regardless of your industry, your prospects use the Internet to find information that addresses their problems. The challenge is creating [...]

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“Wall Street sells off as consumers snap wallets shut”

“Wall Street sells off as consumers snap wallets shut” – Reuters, Friday, Nov. 14                                            Follow the mainstream media and you probably find it hard to believe there are plenty of positives resulting from today’s economic climate.   You’ll find 10 examples in this Kiplinger article alone.   These positives prove you can make money now by simply taking a [...]

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How Long Can You Ignore Social Media?

I finally did it. After resisting for far too long, I plunged into the social media pool … and I’m not getting out anytime soon. The tools I discovered since I began “stumbling” sites, “digging” articles and posting my “tweets” have blown me away. I only wish I hadn’t waited so long. Sure, I’m a rookie in the [...]

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