Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

6 Items That Will Boost Believability in Your Copy

Your prospects buy from people they trust. Thanks to the Internet, today’s prospects are more informed than past potential customers. There’s no doubt about it. Readers of your marketing literature have become a knowledgeable group. Oftentimes, before they see your copy, prospects already know where to find the best deals, how many other companies offer [...]

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8 Sure-Fire Tips for Enticing Readers in Your Marketing Materials

Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When we listen to someone speak, the words we hear are rarely repeated — unless requested — and they don’t have the same “staying power” as a phrase permanently [...]

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