Tom Trush | Phoenix copywriter and marketing strategist

Marketing Message: How Well Do You Know Your Prospects’ Problems?

You already understand the importance of immediately capturing attention when persuading prospects to take action on your marketing materials. After all, until you have eyeballs glued to your copy, anything you write is essentially invisible. The way you attract attention comes down to two choices — you can write something your prospects know is true (but won’t [...]

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Small Business Marketing: Has This Ever Happened to You?

Has this ever happened to you? You and your co-workers get together to discuss a problem. The goal is to gather everyone’s input and come up with a collective solution. After you discuss the issue for a little bit, the brainstorming begins. You hear the first idea. So you scan the room for approval and you see some [...]

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The 2 Most Powerful Words You Can Use in Your Marketing Copy During a Recession

If ever there is a time when people realize they have new problems or concerns, it’s during a recession. As a result, they seek information. Many people go to the Internet in search of solutions. Some go back to school. Others turn to family and friends. So how can you be the source for information your prospects crave? Simple. Focus [...]

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Make Your Next Marketing Piece Impossible to Ignore

Today I recorded a short video explaining how you can easily make your next marketing piece impossible to ignore. All you have to do is answer 5 simple questions. If you’re having trouble figuring out what type of marketing collaterial would work best to target your prospects, you need to watch this video.

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The Easiest Ways to Create Eyeball-Grabbing Headlines for Your Marketing Materials

Join Tom Trush, content specialist for Write Way Solutions, and special guest Joey Borane, director of marketing at Design44, on Thursday, January 31, as they present … The Easiest Ways to Create Eyeball-Grabbing Headlines for Your Marketing Materials During this seminar, you’ll discover … • How to use your choice of 5 words in any headline to [...]

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