Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Boost Your Marketing Message With This 15-Point Website Content Checklist

Your website content is an essential piece in the persuasion process. Its effectiveness determines how well your marketing message appeals to your prospects’ emotional senses that trigger action. The writing on your website also affects whether people can find you and your business using search engines. When you have poor website content, your ability to [...]

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Small Business Online Marketing: These Costly Mistakes Are Instant Website Killers

Last Monday afternoon I received a phone call from a local insurance agent. We’ll call him “Bob.” Bob explained he just dropped a small fortune on a new company website. Although he understood the importance of being online, Bob said he had no idea how to ensure his website generated leads. So he relied on [...]

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Small Business Online Marketing: Attract Local Customers and Become an Industry Expert

Recently, I came across a startling statistic from a study about U.S. Internet users’ searching habits, conducted by BIA/Kelsey and ConStat. According to their new “User View Wave VII” report, nearly all consumers use online media for shopping decisions. More specifically, 97% of consumers research products and services online. And of these Internet users, a [...]

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