Tom Trush | Phoenix copywriter and marketing strategist

How to Persuade Your Prospects with Social Proof

Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often determine how [...]

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6 Items That Will Boost Believability in Your Copy

Your prospects buy from people they trust. Thanks to the Internet, today’s prospects are more informed than past potential customers. There’s no doubt about it. Readers of your marketing literature have become a knowledgeable group. Oftentimes, before they see your copy, prospects already know where to find the best deals, how many other companies offer a similar [...]

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