Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Have You Addressed the Internal Fear Found in All Prospects?

Your prospects have an internal fear that, if not addressed in your marketing, is almost certainly causing you to lose leads. This fear sits at the core of human nature, having a major effect on how we respond to nearly every situation. In extreme cases, the concern becomes so great it causes panic attacks. So [...]

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How to Persuade Your Prospects with Social Proof

Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often [...]

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6 Items That Will Boost Believability in Your Copy

Your prospects buy from people they trust. Thanks to the Internet, today’s prospects are more informed than past potential customers. There’s no doubt about it. Readers of your marketing literature have become a knowledgeable group. Oftentimes, before they see your copy, prospects already know where to find the best deals, how many other companies offer [...]

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