Tom Trush | Phoenix copywriter and marketing strategist

How Are You Establishing Yourself as an Authority?

Turn on the television these days and it won’t take long for you to see a growing trend in commercials. Of course, humor is common — showing up in advertisements for all types of products and services. But another theme is gaining popularity. Authority. From Best Buy’s Twelpforce touting tech advice on Twitter to the Sears Blue Crew [...]

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