Tag Archive | "social proof"
Add These ‘Weapons of Influence’ to Your Marketing Arsenal
With all the food, family and festivities over the Thanksgiving holiday, you may have missed a marketing masterpiece. Don’t worry, though. There’s still time to get your front-row seat because the show is ongoing — and you don’t even have to pay admission. Just head over to Amazon.com and create a free account. That way you can [...]
Continue reading...7 Steps to Writing an Effective Marketing Piece
Wednesday, August 26, 2009
Whether it’s an article, brochure, letter, website content or just an e-mail, the task of writing marketing materials is daunting for many business owners. Just the thought of putting words on paper (or monitor) is sometimes enough to trigger endless procrastination. If you can relate to this struggle, then try using these 7 steps the next time [...]
Continue reading...How to Persuade Your Prospects with Social Proof
Wednesday, April 29, 2009
Last week I shared a marketing lesson from Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion.” The tremendous response has led me to reveal another nugget of Cialdini wisdom. This one focuses on social proof, a principle that essentially states we determine what is correct by watching others. Especially in uncertain situations, others’ actions often determine how [...]
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Tuesday, December 1, 2009
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