Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

How to Make Your Squeeze Pages More Effective

Last week I suggested using squeeze pages to generate more leads online. For many people, squeeze pages are a new concept. So, understandably, I received some questions. The most common inquiry dealt with the need for squeeze pages, especially if you already have a website. Keep in mind, squeeze pages are not intended as website [...]

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The Mistake That Kills Most Online Marketing Efforts (and a Simple Solution)

Would you ever consider buying space on a billboard and then have it placed in the middle of the Sahara Desert? The idea seems foolish, right? After all, with few roads and a small population clustered in villages separated by hundreds of miles, the chances of someone — much less your prospects — seeing your [...]

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Google’s Secret Map That Leads You to More Prospects

Within the depths of Google’s search-results pages lies a hidden tool you can use to put your marketing message in front of more prospects. What makes this tool so valuable is it allows you to discover specific information your prospects search for online. With this knowledge and some strategic positioning, you can drive traffic to [...]

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Small Business Online Marketing: These Costly Mistakes Are Instant Website Killers

Last Monday afternoon I received a phone call from a local insurance agent. We’ll call him “Bob.” Bob explained he just dropped a small fortune on a new company website. Although he understood the importance of being online, Bob said he had no idea how to ensure his website generated leads. So he relied on [...]

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