When it comes to marketing your business, two variables constantly work against each other. First, your prospects are inundated with information. From an advertising perspective, the average person is exposed to more than 3,000 messages a day — and most are missed because our society has become so immune to information. Think about the last [...]
Continue reading...Tuesday, April 27, 2010
About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career. The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue. The primary problem was the product [...]
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Tuesday, May 11, 2010
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