Tag Archive | "small business marketing strategy"

Small Business Marketing Strategy: 5 Ways to Catch Attention in a Sea of Chaos

Tuesday, May 11, 2010

0 Comments

When it comes to marketing your business, two variables constantly work against each other. First, your prospects are inundated with information. From an advertising perspective, the average person is exposed to more than 3,000 messages a day — and most are missed because our society has become so immune to information. Think about the last [...]

Continue reading...

Small Business Marketing Strategy: How to Craft a Unique Advertising Message for a Common Product or Service

Tuesday, April 27, 2010

0 Comments

About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career. The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue. The primary problem was the product [...]

Continue reading...