Tag Archive | "small business marketing strategy"
How to Incorporate Press Releases Into Your Marketing Strategy
The press release (or news release) has progressed … When I entered the newswire business in early 1999, press releases were primarily used by big corporations (especially public companies) to announce major events to journalists. These days, press releases are no longer just a way to reach media in hopes of getting featured in an [...]
Continue reading...The Mistake That Kills Most Online Marketing Efforts (and a Simple Solution)
Monday, September 13, 2010
Would you ever consider buying space on a billboard and then have it placed in the middle of the Sahara Desert? The idea seems foolish, right? After all, with few roads and a small population clustered in villages separated by hundreds of miles, the chances of someone — much less your prospects — seeing your [...]
Continue reading...Small Business Marketing Strategy: A Shortcut for Getting on Amazon.com
Tuesday, August 3, 2010
If you need to put your message in front of more prospects, then today’s tip could be a game-changer for your marketing efforts. What I’m about to give you is an easy way to make your educational marketing materials available to more than 66 million people every month … without spending a single cent. This [...]
Continue reading...Why Your Marketing Should Never Focus on Your Product or Service
Tuesday, July 20, 2010
If you’re currently marketing an actual product or service, stop immediately. Without even seeing your promotional piece, I promise you’re wasting time and tossing away money. The reason why has nothing to do with your industry or the economic environment — it’s your marketing message. The truth is you should never market a product or [...]
Continue reading...61 Easy Ideas to Attract Prospects and Get More Customers
Friday, July 9, 2010
In January 2009, I began a series of weekly articles for an often-ignored demographic — business owners and professionals who reluctantly take on the role of writer for their companies. At the time, I noticed the e-mails and calls I received from people needing ideas for their marketing materials were increasing. Due to the challenging [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- How to Never Go Wrong in Your Marketing
- Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Tuesday, January 10, 2012
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