Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Why Google’s New Changes Could Affect Your Website Traffic

Last Thursday, Google announced a major algorithmic adjustment that could have a significant impact on the number of visitors to your website. According to Google, the change impacts 11.8% of the search engine’s queries and is designed to help its users find more high-quality websites. Here’s an excerpt from the announcement: This update is designed [...]

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How to Make Your Squeeze Pages More Effective

Last week I suggested using squeeze pages to generate more leads online. For many people, squeeze pages are a new concept. So, understandably, I received some questions. The most common inquiry dealt with the need for squeeze pages, especially if you already have a website. Keep in mind, squeeze pages are not intended as website [...]

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12 Methods Guaranteed to Get Your Marketing Message in Front of More Prospects

Fed up with search engine optimization, list buying, networking, advertising and other traditional ways to get your marketing message in front of new prospects? Here are 12 alternatives you can begin using today: 1. Send your content as an e-mail. Your lists of prospects and current customers are the most valuable component in any marketing [...]

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“My clients don’t read e-mails!”

“My clients don’t read e-mails!” I recently heard this statement from a prospect after suggesting he start a permission-based e-mail campaign to complement his search engine optimization efforts on his website. The prospect’s response caught me by surprise because his website was supposedly a source for numerous leads. Since many clients discovered his company while [...]

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Do-It-Yourself Secrets for Creating a Profitable Website or Blog

My interview with Andy Renk is now available for f r e e download. Andy is the co-founder of Click for Clients, a training company focused on teaching entrepreneurs how to build web-based marketing systems at minimal cost. He began playing with the Internet in 1993 while working as a corporate graphic designer. In 1995, [...]

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