Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Copywriting Lessons I Realized While Relaxing in a Bra Store

Just before dinner last Friday, my wife suggested an activity that had far less appeal than the basketball game I planned on watching that evening. She needed new soccer shoes and wanted to know if I was interested in going to the mall. Now, don’t get me wrong, I enjoy trips out with my wife [...]

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An Introduction to the Five Wheelerpoints

I came across this clip of sales legend Elmer Wheeler today. Although the sales video was produced in 1947, many of the same principles still hold true today. Wheeler was brilliant at organizing words in ways that make prospects take action — or creating “sentences that sell.” (You may need to click the “Play” button [...]

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7 Profit-Building Opportunities You’re Losing if You Don’t Have a Newsletter

If you’re like me, when it comes to increasing your sales, you’re continuously on the lookout for three items: ideas for growing your business, secret bargains and free publicity. In this report, I’m going to tell you about one easy-to-create, low-cost marketing tool that meets these three criteria — a newsletter. Not only is a [...]

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