Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

6 Mistakes That Cause Prospects to Ignore Your Marketing

A never-ending barrage of items appealing for attention causes your prospects’ minds to sort marketing messages like a blue whale filters seawater for plankton … Only a small sample gets consumed, while most of what’s available is ignored. The brain’s reticular activating system determines what deserves attention. It manages consciousness and blocks unwanted stimuli, such [...]

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How to Never Go Wrong in Your Marketing

What would you do if you could only put one marketing piece in front of the leads you gathered this week and … … if that item didn’t ultimately convert all those prospects into sales, the doors to your business would shut? Your phone lines would get cut. Your employees would leave. Your Internet service [...]

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Jumpstart Marketing Tip #3: Do Something Different

Just as in life, you’ll never maximize your full marketing potential unless you embrace risk and venture outside your comfort zone. Your greatest successes come when you have the guts to do something different — even if that means falling flat on your face. In today’s video, you’ll see a completely different side of me, [...]

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Jumpstart Marketing Tip #2: Think Like a Publisher

During yesterday’s launch of my year-end marketing tips series, I gave you several ideas for monitoring the media and explained how I recently secured a 950-word feature in In Business Magazine. In today’s video, you’ll hear how a slight change in your marketing perspective can help you attract prospects and deliver unlimited value in your [...]

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Why Marketing Does Not Drive Profits

When do you make marketing a priority? For many business owners and entrepreneurs, marketing only takes precedence when there’s an immediate need for new leads. And this presents a problem … You see, marketing because you’re desperate for clients often creates a clouded perspective on the promotional process. Since you need profits, you scramble to [...]

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