Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Jumpstart Marketing Tip #3: Do Something Different

Just as in life, you’ll never maximize your full marketing potential unless you embrace risk and venture outside your comfort zone. Your greatest successes come when you have the guts to do something different — even if that means falling flat on your face. In today’s video, you’ll see a completely different side of me, [...]

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Jumpstart Marketing Tip #2: Think Like a Publisher

During yesterday’s launch of my year-end marketing tips series, I gave you several ideas for monitoring the media and explained how I recently secured a 950-word feature in In Business Magazine. In today’s video, you’ll hear how a slight change in your marketing perspective can help you attract prospects and deliver unlimited value in your [...]

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Why Marketing Does Not Drive Profits

When do you make marketing a priority? For many business owners and entrepreneurs, marketing only takes precedence when there’s an immediate need for new leads. And this presents a problem … You see, marketing because you’re desperate for clients often creates a clouded perspective on the promotional process. Since you need profits, you scramble to [...]

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Are Your Prospects Really That Different?

If your first response to a new marketing idea ever included the words “But MY prospects are different — they won’t respond to that,” then I encourage you to read my latest article on the American Express OPEN Forum. The reality is prospects in all industries share several common characteristics. You’ll learn all about them [...]

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5 Steps to an Appealing Opt-In Offer

An appealing opt-in offer — or what you give away to prospects in exchange for some piece of contact information — is essential in seeing a return on many marketing investments, especially your website. Without one, you lose easy opportunities to collect, qualify and communicate with an ever-growing audience that wants to receive your marketing [...]

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