Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Have You Missed a Chance to Add Persuasive Muscle to Your Marketing?

If you’ve seen the recent Priceline.com commercial where William Shatner introduces Big Deal, a burly, goateed intimidator, to “negotiate” a lower price on a hotel room, then you’ve observed a powerful lesson in persuasion. But it’s likely not the message you think. (You can watch the commercial here: http://www.youtube.com/watch?v=1U0ohKpz84Y.) “Is it wise to allow a [...]

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