Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Sears, Kmart Closings Bring Attention to Changes in Buying Behavior

Tuesday’s announcement by Sears Holding Corp. that the company will close up to 120 Sears and Kmart stores proves there are changes in buyer behavior and a decline brand loyalty, as consumers spend more time researching products and services online. In a recent press release, I detailed what a transformation in consumer spending habits means [...]

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$5,000 to Write a Press Release?

Yesterday, I stumbled upon Business Wire’s blog, BusinessWired. For nearly six years I worked as an editor/newsroom supervisor at the commercial news distributor’s Phoenix office. During that time, I had the opportunity to edit thousands of press releases. And, while the topics changed each day, I remember there was always one constant: poor writing. For [...]

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