Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

61 Easy Ideas to Attract Prospects and Get More Customers

In January 2009, I began a series of weekly articles for an often-ignored demographic — business owners and professionals who reluctantly take on the role of writer for their companies. At the time, I noticed the e-mails and calls I received from people needing ideas for their marketing materials were increasing. Due to the challenging [...]

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Your Marketing Message: Selling With Only a Single Sentence

If you recognize the saying “Don’t sell the steak, sell the sizzle,” then you’ve had an introduction to Elmer Wheeler. A master salesman and pioneer of persuasion who rose to prominence in the 1930s, Wheeler came up with the seven-word phrase to explain the importance of demonstrating benefits in selling situations, instead of describing details [...]

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The Easy Way to Write a Story That Sells

Somewhere along the way we lost our imaginations. As a child, didn’t you believe you could rule the world? There was no task too tough … no obstacle too large … no limit to your success. Thanks to your imagination, nothing was impossible. If you have young kids, you’re reminded of this aptitude for achievement [...]

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