Tag Archive | "persuasion"
The Secret to Selling With Only a Single Sentence
If you recognize the saying “Don’t sell the steak, sell the sizzle,” then you’ve had an introduction to Elmer Wheeler. A master salesman and pioneer of persuasion who rose to prominence in the 1930s, Wheeler came up with the seven-word phrase to explain the importance of demonstrating benefits in selling situations, instead of describing details and [...]
Continue reading...The Easy Way to Write a Story That Sells
Tuesday, July 14, 2009
Somewhere along the way we lost our imaginations. As a child, didn’t you believe you could rule the world? There was no task too tough … no obstacle too large … no limit to your success. Thanks to your imagination, nothing was impossible. If you have young kids, you’re reminded of this aptitude for achievement almost every day [...]
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Thursday, March 4, 2010
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