Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Try This Writing Formula on Your Next Marketing Piece

If predicting the location of NASA’s falling satellite debris proved easier than writing your last marketing piece, then the formula you’ll soon see should help solve your struggles. But before revealing the process, understand I take zero credit for this tip. The recognition goes to Bob Bly, a renowned copywriter and author of several best-selling [...]

Continue reading...

How to Match Your Marketing With What Your Prospects Want

Here’s a quick tip for the next time you need to create copy that connects with your prospects and makes them eager for what you offer … This piece in the persuasion process is one you can’t overlook because it helps prove to prospects you understand their situation. As a result, you get viewed more [...]

Continue reading...

7 Ways to Get More Responses from Your Marketing Materials

Even if you create copy so compelling it grabs eyeballs like glue, you won’t likely get responses unless you include an often-overlooked piece in the persuasion process … The call to action. Far too many opportunities get missed on marketing materials because prospects don’t know what step to take next. If you want your prospects [...]

Continue reading...

Boost Your Marketing Message With This 15-Point Website Content Checklist

Your website content is an essential piece in the persuasion process. Its effectiveness determines how well your marketing message appeals to your prospects’ emotional senses that trigger action. The writing on your website also affects whether people can find you and your business using search engines. When you have poor website content, your ability to [...]

Continue reading...

61 Easy Ideas to Attract Prospects and Get More Customers

In January 2009, I began a series of weekly articles for an often-ignored demographic — business owners and professionals who reluctantly take on the role of writer for their companies. At the time, I noticed the e-mails and calls I received from people needing ideas for their marketing materials were increasing. Due to the challenging [...]

Continue reading...