Tom Trush | Phoenix copywriter and marketing strategist

Have You Missed a Chance to Add Persuasive Muscle to Your Marketing?

If you’ve seen the recent Priceline.com commercial where William Shatner introduces Big Deal, a burly, goateed intimidator, to “negotiate” a lower price on a hotel room, then you’ve observed a powerful lesson in persuasion. But it’s likely not the message you think. (You can watch the commercial here: http://www.youtube.com/watch?v=1U0ohKpz84Y.) “Is it wise to allow a perishable item [...]

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A Statistical Approach to Persuading Prospects (Using Popcorn)

Statistics are powerful numeric weapons that can persuade prospects to take action on your marketing materials. But generating responses isn’t as simple as just dropping in some data. The mind thinks in pictures, so numbers — especially large ones — are difficult to comprehend. To ensure the significance of your statistics is understood, you must match your [...]

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