Did you have a chance to review at least one marketing piece against the mistakes mentioned in last week’s post? (You can read the article again here: http://www.writewaysolutions.com/blog/1484/6-mistakes-that-cause-prospects-to-ignore-your-marketing/.) Those six oversights are responsible for destroying responses on most marketing distributed today. The reason is simple … Most marketing is designed to showcase the greatness behind [...]
Continue reading...Tuesday, December 27, 2011
During yesterday’s launch of my year-end marketing tips series, I gave you several ideas for monitoring the media and explained how I recently secured a 950-word feature in In Business Magazine. In today’s video, you’ll hear how a slight change in your marketing perspective can help you attract prospects and deliver unlimited value in your [...]
Continue reading...Wednesday, November 9, 2011
When you understand your prospects’ mindset and apply this knowledge to your marketing materials, you gain an instant advantage over your competitors. After all, few will ever put forth the effort needed to gather this knowledge — much less apply it. In past posts, I wrote about several tools you can use to tap [...]
Continue reading...Wednesday, March 30, 2011
Even if you create copy so compelling it grabs eyeballs like glue, you won’t likely get responses unless you include an often-overlooked piece in the persuasion process … The call to action. Far too many opportunities get missed on marketing materials because prospects don’t know what step to take next. If you want your prospects [...]
Continue reading...Tuesday, March 22, 2011
This Thursday evening, Andy Renk, Internet marketer and co-founder of Click for Clients, and I will discuss how to avoid the most common mistakes that cause prospects to ignore your marketing materials. The live interview starts at 6 p.m. PT (9 p.m. ET) and you can watch it for free at http://www.facebook.com/pages/Interviews-With-The-Masters/207905445888854. Simply click the [...]
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Tuesday, February 21, 2012
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