When you understand your prospects’ mindset and apply this knowledge to your marketing materials, you gain an instant advantage over your competitors. After all, few will ever put forth the effort needed to gather this knowledge — much less apply it. In past posts, I wrote about several tools you can use to tap [...]
Continue reading...Thursday, October 23, 2008
My interview with Mike Michalowicz is now available for free download. The author of “The Toilet Paper Entrepreneur,” Mike started his first business at 24, moving his young family to the only safe place he could afford — a retirement village. With limited resources and no experience, he systematically grew a multimillion-dollar technology business, [...]
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Wednesday, November 9, 2011
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