Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

A Simple Trick to a Memorable Marketing Message

While eating at a Vienna restaurant in the late 1920s, Russian psychologist Bluma Zeigarnik discovered a powerful mental trait you can use to make your marketing message more memorable. Zeigarnik watched as waiters repeatedly remembered long lists of items ordered by their customers. Once the meals were served, however, the waiters’ memories of the items [...]

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Copywriting Lessons I Realized While Relaxing in a Bra Store

Just before dinner last Friday, my wife suggested an activity that had far less appeal than the basketball game I planned on watching that evening. She needed new soccer shoes and wanted to know if I was interested in going to the mall. Now, don’t get me wrong, I enjoy trips out with my wife [...]

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