Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

An Easy Way to Increase Your Ad Readership by Up to 700%

When you open a newspaper, magazine or similar publication, which are you more likely to read — the ads or articles? In most cases, I bet you seek out the articles. Right? People are drawn to articles because they include newsworthy items or, at the very least, topics that  pique interest. In fact, research shows [...]

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Can Your Marketing Materials Pass This Grade-School Challenge?

As the son of two teachers (my mom taught 7th and 8th grade English, while my dad was a sociology and anthropology professor at a local community college), I lived in an educational environment for the first 19 years of my life. In fact, I was literally born in a school setting. On May 19, [...]

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How 5 Words Can Instantly Create Curiosity in Your Headlines

I make no secret in my belief that curiosity is the strongest force in direct marketing. Since people have a natural desire to find out more than what they know, tapping into this trait is one way to increase the effectiveness of your marketing materials. Whether you’re writing a sales letter, website content or just [...]

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