Tag Archive | "martin lindstrom"
Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
I’m about to give you a four-letter word that could make prospects more likely to buy your product/service. The word’s effectiveness is backed by research. But I must admit, until recently, I never saw reference to its use as a mind-manipulating tool in marketing. This “trick” is detailed in Martin Lindstrom’s new book, Brandwashed: Tricks [...]
Continue reading...How to Write Mental Magic That Motivates Prospects to Take Action
Tuesday, September 1, 2009
Have you ever watched a movie and felt so connected with a character that you experienced similar emotions? Or saw someone on the street eating a sandwich and instantly craved the same item — even though you ate lunch just an hour earlier? These reactions are the result of mirror neurons. Discovered by Italian scientist [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
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- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
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- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
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- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Tuesday, October 4, 2011
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