Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

A Questionable Technique That Keeps Prospects Reading Your Marketing Materials

About two years ago, I read a statement I can’t shake from my memory. Every time I put my fingers on the keyboard, these words rush to my mind as if the person who wrote them — Joe Sugarman — cast a spell on me. A renowned copywriter, Joe is probably most famous for turning [...]

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Copywriting Lessons I Realized While Relaxing in a Bra Store

Just before dinner last Friday, my wife suggested an activity that had far less appeal than the basketball game I planned on watching that evening. She needed new soccer shoes and wanted to know if I was interested in going to the mall. Now, don’t get me wrong, I enjoy trips out with my wife [...]

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2 Ways to Write Your Way into Prospects’ Minds

One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds. At any time, you’re competing against thousands of thoughts. So how can you direct attention to your message? The first thing you must remember is that people think in pictures. Your mind [...]

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The “Diet” Strategy for Getting Powerful Testimonials

If you serve your clients well and provide value, you should have little trouble getting testimonials. Third-party endorsements are extremely powerful because prospects want to see you’ve resolved situations similar to theirs. Unfortunately, many testimonials in marketing materials have little pulling power because they lack details. For example, I recently shopped online for a new [...]

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A Simple Shortcut for Writing Copy Your Prospects Desire

Here’s an easy way to create copy that melts resistance to your sales pitch. In fact, this technique involves very little actual writing. Next time you give a consultation, record the conversation (of course, get your prospect’s approval first). The benefit of a recording is that you’ll hear yourself answer common questions. Since many prospects [...]

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