Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Marketing Lessons from Billy Mays

Since his passing, there’s been no lack of blog posts related to Billy Mays‘ selling techniques. By far, the post below by Rich Schefren, president and CEO of Strategic Profits, is the most thorough — and helpful — analysis I’ve seen. I would be doing you an incredible disservice if I didn’t link to Rich’s [...]

Continue reading...

A Copywriting Secret That Creates Instant Connections with Your Prospects

Today I’m going to let you in on a copywriting secret you can use immediately to boost responses on your marketing materials. Regardless if you’re writing an advertisement, website copy or a quick e-mail, this secret is the key to getting your prospects to feel an instant connection with you. In fact, you’ll almost magnetically [...]

Continue reading...

The Billboard Game That Can Help You Write Powerful Headlines

When you were a kid, did you ever make up games while riding in the backseat on long road trips? Maybe you looked for license plates from as many states as possible … searched for a name on an object that began with each letter of the alphabet … or slugged your sibling every time [...]

Continue reading...

2 Common Advertising Mistakes That Cost Companies Millions

If you advertise your business, then what you’re about to read could change the way you use this promotional strategy. A couple of days ago, I received the Clipper Marketplace in the mail. It’s basically a small catalog of advertisements for local businesses. You probably get something similar every so often in your mailbox. I [...]

Continue reading...

How a Single Word Can Control Your Prospects’ Actions

In an experiment described in the book “Influence: The Psychology of Persuasion,” author Robert Cialdini reveals an almost magical mind trick you can easily apply to your marketing message. In fact, it involves adding only one word to your copy. The technique is based on the principle that people seek reasons for taking action when [...]

Continue reading...