Tom Trush | Phoenix copywriter and marketing strategist

The Secrets of Advertising Psychology That Make Selling Simple

My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For more than 23 years, Drew has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He’s created advertising for everything from small retail shops to [...]

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The Easy Way to Write a Story That Sells

Somewhere along the way we lost our imaginations. As a child, didn’t you believe you could rule the world? There was no task too tough … no obstacle too large … no limit to your success. Thanks to your imagination, nothing was impossible. If you have young kids, you’re reminded of this aptitude for achievement almost every day [...]

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Marketing Lessons from Billy Mays

Since his passing, there’s been no lack of blog posts related to Billy Mays‘ selling techniques. By far, the post below by Rich Schefren, president and CEO of Strategic Profits, is the most thorough — and helpful — analysis I’ve seen. I would be doing you an incredible disservice if I didn’t link to Rich’s analysis [...]

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A Copywriting Secret That Creates Instant Connections with Your Prospects

Today I’m going to let you in on a copywriting secret you can use immediately to boost responses on your marketing materials. Regardless if you’re writing an advertisement, website copy or a quick e-mail, this secret is the key to getting your prospects to feel an instant connection with you. In fact, you’ll almost magnetically attract [...]

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The Billboard Game That Can Help You Write Powerful Headlines

When you were a kid, did you ever make up games while riding in the backseat on long road trips? Maybe you looked for license plates from as many states as possible … searched for a name on an object that began with each letter of the alphabet … or slugged your sibling every time you [...]

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