Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

The Simplest Way to Test Any Marketing Piece

Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind? I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger. Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe [...]

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How to Write Mental Magic That Motivates Prospects to Take Action

Have you ever watched a movie and felt so connected with a character that you experienced similar emotions? Or saw someone on the street eating a sandwich and instantly craved the same item — even though you ate lunch just an hour earlier? These reactions are the result of mirror neurons. Discovered by Italian scientist [...]

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Why You Shouldn’t Pitch Prevention in Your Marketing Materials

The way the marketplace views your product or service has a strong bearing on its success. Wouldn’t you agree? Unfortunately, this perception isn’t always easy to control. Consumers have a way of not always following a predictable path (which is one reason why testing your advertising and marketing campaigns is so important). Over the years, [...]

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The Secrets of Advertising Psychology That Make Selling Simple

My interview with Drew Eric Whitman, direct-response copywriter, consultant and author of Cashvertising, is now available for free download. For more than 23 years, Drew has taught businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, websites and more. He’s created advertising for everything from small retail shops [...]

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The Easy Way to Write a Story That Sells

Somewhere along the way we lost our imaginations. As a child, didn’t you believe you could rule the world? There was no task too tough … no obstacle too large … no limit to your success. Thanks to your imagination, nothing was impossible. If you have young kids, you’re reminded of this aptitude for achievement [...]

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