Tag Archive | "Marketing"
How to Handle a Critic Who’s a Pain in the ‘Ads’
Last week a reader submitted a pretty cruel comment about me on my blog. Name calling … swearing … references to my appearance … criticism about my credibility … inflated claims … false assumptions … This guy’s comments — a result of my article describing two common advertising mistakes that cost companies millions — had everything you [...]
Continue reading...Are Your Prospects Among the 104 Million Who Use This Service?
Tuesday, October 6, 2009
If you’ve been reading my articles for any length of time, you know my favorite method for marketing businesses is writing and distributing educational content. However, one medium is growing so fast it’s impossible to ignore — online video. I started complementing my marketing efforts with video about a year ago. My only regret is I [...]
Continue reading...The Simplest Way to Test Any Marketing Piece
Tuesday, September 29, 2009
Ever heard or read some advice so powerful you couldn’t control the rush of ideas that instantly flooded your mind? I had this experience about two weeks ago while reading one of my favorite copywriting and marketing blogs — Copyblogger. Last Thursday’s post from Sonia Simone offered several tips for newbie marketers, such as describe features, not [...]
Continue reading...How to Write Mental Magic That Motivates Prospects to Take Action
Tuesday, September 1, 2009
Have you ever watched a movie and felt so connected with a character that you experienced similar emotions? Or saw someone on the street eating a sandwich and instantly craved the same item — even though you ate lunch just an hour earlier? These reactions are the result of mirror neurons. Discovered by Italian scientist Giacomo Rizzolatti and [...]
Continue reading...Why You Shouldn’t Pitch Prevention in Your Marketing Materials
Tuesday, August 18, 2009
The way the marketplace views your product or service has a strong bearing on its success. Wouldn’t you agree? Unfortunately, this perception isn’t always easy to control. Consumers have a way of not always following a predictable path (which is one reason why testing your advertising and marketing campaigns is so important). Over the years, though, one thing [...]
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Friday, October 9, 2009
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