Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

A 3-Step Approach for Adding Emotional Appeal to Your Marketing Materials

If you regularly market your business, you know you can’t just put facts about your product or service in front of anyone and get a strong response. Facts alone rarely offer enough information to trigger action. Responses require copy that speaks directly to targeted prospects on an emotional level because emotions serve as the foundation [...]

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Small Business Marketing Strategy: 5 Ways to Catch Attention in a Sea of Chaos

When it comes to marketing your business, two variables constantly work against each other. First, your prospects are inundated with information. From an advertising perspective, the average person is exposed to more than 3,000 messages a day — and most are missed because our society has become so immune to information. Think about the last [...]

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What’s the Purpose of Your Marketing?

If you asked several business owners why they market their businesses, you’d likely hear similar answers. Without a doubt, many responses would relate to generating new revenue. That’s understandable because sales are often the result of a strong marketing strategy. But focusing solely on sales is the reason why so many business owners get frustrated [...]

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Add These ‘Weapons of Influence’ to Your Marketing Arsenal

With all the food, family and festivities over the Thanksgiving holiday, you may have missed a marketing masterpiece. Don’t worry, though. There’s still time to get your front-row seat because the show is ongoing — and you don’t even have to pay admission. Just head over to Amazon.com and create a free account. That way [...]

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