Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

5 Steps to an Appealing Opt-In Offer

An appealing opt-in offer — or what you give away to prospects in exchange for some piece of contact information — is essential in seeing a return on many marketing investments, especially your website. Without one, you lose easy opportunities to collect, qualify and communicate with an ever-growing audience that wants to receive your marketing [...]

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Which is More Important When Marketing — Your Message or Your Audience?

If you had to pick between delivering a powerful marketing message to a large audience of people or selecting a small group of prospects to receive a poor marketing message, which would you choose? My answer might surprise you … I’ll take the small group of prospects and poor marketing message almost every time. After [...]

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Why Smart Business Owners Market to Blind Eyes

It’s astonishing how many smart business owners become victims of a marketing misconception that steals your time and squanders your money. The problem has to do with numbers. More specifically, equating successful marketing with the number of people who see your message. Let me explain … First, understand there’s a difference between marketing to people [...]

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How to Get More Sales by Giving Prospects What They Want

Not long ago, a business owner called me asking for help writing an e-mail that would generate quote requests for his transportation services. The list mostly included people who were unfamiliar with his business. In addition, he had never sent to the list before. His plan was to write one e-mail and then decide if [...]

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