A violent shockwave rumbled through the retail world this week. Sears Holdings Corp. announced it is closing up to 120 Sears and Kmart stores following another year of lackluster holiday sales. Analysts continue to examine the events that led to Tuesday’s announcement. But what’s clear is we’re seeing a shift in the way people shop [...]
Continue reading...Thursday, December 29, 2011
Sometimes the best marketing lessons come from the most unlikely sources. In today’s video, I explain how a commoditized product with several competitors exploded on the scene in 2009, selling 4 million units in just its first three months. Demand was so great that manufacturers couldn’t keep up. In fact, in a January 2009 article [...]
Continue reading...Wednesday, December 28, 2011
Just as in life, you’ll never maximize your full marketing potential unless you embrace risk and venture outside your comfort zone. Your greatest successes come when you have the guts to do something different — even if that means falling flat on your face. In today’s video, you’ll see a completely different side of me, [...]
Continue reading...Tuesday, December 27, 2011
During yesterday’s launch of my year-end marketing tips series, I gave you several ideas for monitoring the media and explained how I recently secured a 950-word feature in In Business Magazine. In today’s video, you’ll hear how a slight change in your marketing perspective can help you attract prospects and deliver unlimited value in your [...]
Continue reading...Monday, December 26, 2011
I hope you’re having a great holiday season! As 2011 draws to a close, many business owners and entrepreneurs can’t wait to get a jumpstart on the New Year. After all, Jan. 1 offers opportunity for a fresh start. That’s why I’m recording new videos every day this week with easy ideas you can use [...]
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Friday, December 30, 2011
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