Tom Trush | Phoenix copywriter and marketing strategist

What’s the Purpose of Your Marketing?

If you asked several business owners why they market their businesses, you’d likely hear similar answers. Without a doubt, many responses would relate to generating new revenue. That’s understandable because sales are often the result of a strong marketing strategy. But focusing solely on sales is the reason why so many business owners get frustrated with their [...]

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Free Copywriting Crash Course for Autoresponder Leads

I recently posted several articles and videos about using autoresponders to enhance your marketing efforts. I also released a video training program that included instruction on how to incorporate autoresponders into your marketing strategy. Today, I added one more tool — a free 14-day autoresponder copywriting crash course that explains how to transform your words [...]

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How to Get More Sales by Giving Prospects What They Want

Not long ago, a business owner called me asking for help writing an e-mail that would generate quote requests for his transportation services. The list mostly included people who were unfamiliar with his business. In addition, he had never sent to the list before. His plan was to write one e-mail and then decide if he would [...]

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