Tag Archive | "marketing strategy"
How to Incorporate Press Releases Into Your Marketing Strategy
The press release (or news release) has progressed … When I entered the newswire business in early 1999, press releases were primarily used by big corporations (especially public companies) to announce major events to journalists. These days, press releases are no longer just a way to reach media in hopes of getting featured in an [...]
Continue reading...Why Marketing Does Not Drive Profits
Tuesday, December 13, 2011
When do you make marketing a priority? For many business owners and entrepreneurs, marketing only takes precedence when there’s an immediate need for new leads. And this presents a problem … You see, marketing because you’re desperate for clients often creates a clouded perspective on the promotional process. Since you need profits, you scramble to [...]
Continue reading...What’s the Purpose of Your Marketing?
Monday, March 22, 2010
If you asked several business owners why they market their businesses, you’d likely hear similar answers. Without a doubt, many responses would relate to generating new revenue. That’s understandable because sales are often the result of a strong marketing strategy. But focusing solely on sales is the reason why so many business owners get frustrated [...]
Continue reading...Free Copywriting Crash Course for Autoresponder Leads
Sunday, August 9, 2009
I recently posted several articles and videos about using autoresponders to enhance your marketing efforts. I also released a video training program that included instruction on how to incorporate autoresponders into your marketing strategy. Today, I added one more tool — a free 14-day autoresponder copywriting crash course that explains how to transform your words [...]
Continue reading...How to Get More Sales by Giving Prospects What They Want
Thursday, May 21, 2009
Not long ago, a business owner called me asking for help writing an e-mail that would generate quote requests for his transportation services. The list mostly included people who were unfamiliar with his business. In addition, he had never sent to the list before. His plan was to write one e-mail and then decide if [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Tuesday, January 10, 2012
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