Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

How Much Copy Do You Need to Create a Sale?

The controversy surrounding long copy vs. short copy is one that won’t get settled anytime soon. After all, it’s impossible to determine the exact number of words you need to create a sale because the buying cycle is different for each person. In some situations, however, you can assume with relative certainty that less information [...]

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12 Methods Guaranteed to Get Your Marketing Message in Front of More Prospects

Fed up with search engine optimization, list buying, networking, advertising and other traditional ways to get your marketing message in front of new prospects? Here are 12 alternatives you can begin using today: 1. Send your content as an e-mail. Your lists of prospects and current customers are the most valuable component in any marketing [...]

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How Often Do You Use Marketing’s Most Persuasive Word?

What I’m giving you today is a quick exercise to help you determine if your prospects — on a subconscious level — are tuning out your marketing message. First, draw a line down the middle of a piece of paper. At the top of the left column, write the words “we” and “our” and then [...]

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Do You Dare to Be Different With Your Marketing Message?

Successful marketing requires attracting attention to your business. Wouldn’t you agree? Fortunately, you have an advantage because you’re different than your competitors — you have unique characteristics. In some cases, these traits may naturally help you or your business stand out … and that’s a good thing. After all, there’s a strong chance you market [...]

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Marketing Message: 6 Characteristics Shared by Prospects in All Industries

“My prospects are different.” Every time I hear this claim my ear drums rattle. These words were recently uttered to me again by a business owner who asked for help rescuing a direct-mail campaign that initially generated zero responses from his prospects. After one look at his marketing piece, it was clear he did little [...]

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