Tom Trush | Phoenix copywriter and marketing strategist

A Simple Way to Avoid Creating Confusion with Your Marketing Message

You now get another bonus when you order my new book released last Friday. (If you missed the original announcement, you can view it here: http://www.aweber.com/b/19lxK.) But before giving you the details, I want to address a common misconception that causes confusion and drives prospects away from your marketing materials. Unfortunately, this problem has broadened as [...]

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Can You Really Trigger a Buying Trance with Your Marketing Message?

Imagine having an almost magical power that allows you to put prospects into a positive mental state as it relates to your product or service. You might be surprised to know this skill is obtainable. In fact, triggering a buying trace with your written words isn’t as complicated as you might think. Success comes down to your [...]

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Marketing Message: How to Steal Attention from Your Distracted Prospects

If you get the daily Help A Reporter Out notifications (you should if you want free publicity from the media), then you probably saw the following question last Friday evening: So many advertisers focus their marketing messages on their own goals as opposed to the goals of the customer. Why is this? How can someone avoid [...]

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Is Your Marketing Message Written in Your Prospects’ Language?

If your target market is new to your product or service, you face a daunting task. Any chance at a sale hinges on your ability to transform what you offer into benefits your prospects understand. Confuse your audience and they’ll go searching for a message they can comprehend — and you probably won’t see them again. The [...]

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