Tag Archive | "marketing message"
The Trend That Will Drive Marketing Success in 2011
You may have noticed … The marketing game has changed. No longer are mega companies with big budgets at an advantage. In today’s marketing world, you — as a small business owner and entrepreneur — have the edge because successful strategies are no longer defined by the depths of your pockets. The Internet has leveled [...]
Continue reading...How Much Copy Do You Need to Create a Sale?
Tuesday, December 21, 2010
The controversy surrounding long copy vs. short copy is one that won’t get settled anytime soon. After all, it’s impossible to determine the exact number of words you need to create a sale because the buying cycle is different for each person. In some situations, however, you can assume with relative certainty that less information [...]
Continue reading...12 Methods Guaranteed to Get Your Marketing Message in Front of More Prospects
Tuesday, December 7, 2010
Fed up with search engine optimization, list buying, networking, advertising and other traditional ways to get your marketing message in front of new prospects? Here are 12 alternatives you can begin using today: 1. Send your content as an e-mail. Your lists of prospects and current customers are the most valuable component in any marketing [...]
Continue reading...How Often Do You Use Marketing’s Most Persuasive Word?
Tuesday, November 30, 2010
What I’m giving you today is a quick exercise to help you determine if your prospects — on a subconscious level — are tuning out your marketing message. First, draw a line down the middle of a piece of paper. At the top of the left column, write the words “we” and “our” and then [...]
Continue reading...Do You Dare to Be Different With Your Marketing Message?
Wednesday, October 13, 2010
Successful marketing requires attracting attention to your business. Wouldn’t you agree? Fortunately, you have an advantage because you’re different than your competitors — you have unique characteristics. In some cases, these traits may naturally help you or your business stand out … and that’s a good thing. After all, there’s a strong chance you market [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Tuesday, December 28, 2010
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