Tom Trush | Phoenix copywriter and marketing strategist

Marketing Message: How Well Do You Know Your Prospects’ Problems?

You already understand the importance of immediately capturing attention when persuading prospects to take action on your marketing materials. After all, until you have eyeballs glued to your copy, anything you write is essentially invisible. The way you attract attention comes down to two choices — you can write something your prospects know is true (but won’t [...]

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Why Your Marketing Should Never Focus on Your Product or Service

If you’re currently marketing an actual product or service, stop immediately. Without even seeing your promotional piece, I promise you’re wasting time and tossing away money. The reason why has nothing to do with your industry or the economic environment — it’s your marketing message. The truth is you should never market a product or service. Instead, you [...]

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Google’s Secret Map That Leads You to More Prospects

Within the depths of Google’s search-results pages lies a hidden tool you can use to put your marketing message in front of more prospects. What makes this tool so valuable is it allows you to discover specific information your prospects search for online. With this knowledge and some strategic positioning, you can drive traffic to your [...]

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A Simple Way to Avoid Creating Confusion with Your Marketing Message

You now get another bonus when you order my new book released last Friday. (If you missed the original announcement, you can view it here: http://www.aweber.com/b/19lxK.) But before giving you the details, I want to address a common misconception that causes confusion and drives prospects away from your marketing materials. Unfortunately, this problem has broadened as [...]

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Can You Really Trigger a Buying Trance with Your Marketing Message?

Imagine having an almost magical power that allows you to put prospects into a positive mental state as it relates to your product or service. You might be surprised to know this skill is obtainable. In fact, triggering a buying trace with your written words isn’t as complicated as you might think. Success comes down to your [...]

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