Tag Archive | "marketing message"
9 Ideas for Your Year-End Marketing Makeover
That time of the year is near. As 2011 draws to a close, you’re likely thinking about ways to improve on your achievements from the last 12 months. You may even feel a renewed enthusiasm for marketing your business. If so, congratulations! After all, now is an exciting time to play the marketing game because [...]
Continue reading...Which is More Important When Marketing — Your Message or Your Audience?
Tuesday, November 8, 2011
If you had to pick between delivering a powerful marketing message to a large audience of people or selecting a small group of prospects to receive a poor marketing message, which would you choose? My answer might surprise you … I’ll take the small group of prospects and poor marketing message almost every time. After [...]
Continue reading...How to Avoid Creating a Terrible Tagline
Tuesday, October 25, 2011
Let’s play a quick game of tagline trivia … Read the following taglines and match each one with the correct business: 1. We want to help you. 2. The lowest prices around. 3. The best quality and service. a. 1st Choice Bail Bonds b. Livery Distribution c. Big Al’s I collected these [...]
Continue reading...Boost Your Marketing Message With This 15-Point Website Content Checklist
Monday, February 7, 2011
Your website content is an essential piece in the persuasion process. Its effectiveness determines how well your marketing message appeals to your prospects’ emotional senses that trigger action. The writing on your website also affects whether people can find you and your business using search engines. When you have poor website content, your ability to [...]
Continue reading...7 Mistakes That Get Your Autoresponder E-mails Trashed
Tuesday, January 25, 2011
The autoresponder can transform any lifeless website into a lead-generating engine that continuously drives your marketing message in front eager prospects — whether you’re sitting at your desk or poolside under a cabana at a Caribbean resort. After all, once you set up a series of e-mails, you’re done. Sure, you must get traffic to [...]
Continue reading...
- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
- Jumpstart Marketing Tip #5: Embrace Change
- Sears, Kmart Closings Bring Attention to Changes in Buying Behavior
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Wednesday, November 30, 2011
0 Comments