Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Have You Addressed the Internal Fear Found in All Prospects?

Your prospects have an internal fear that, if not addressed in your marketing, is almost certainly causing you to lose leads. This fear sits at the core of human nature, having a major effect on how we respond to nearly every situation. In extreme cases, the concern becomes so great it causes panic attacks. So [...]

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How to Avoid Creating a Terrible Tagline

Let’s play a quick game of tagline trivia … Read the following taglines and match each one with the correct business:   1. We want to help you. 2. The lowest prices around. 3. The best quality and service.   a. 1st Choice Bail Bonds b. Livery Distribution c. Big Al’s   I collected these [...]

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Try This Writing Formula on Your Next Marketing Piece

If predicting the location of NASA’s falling satellite debris proved easier than writing your last marketing piece, then the formula you’ll soon see should help solve your struggles. But before revealing the process, understand I take zero credit for this tip. The recognition goes to Bob Bly, a renowned copywriter and author of several best-selling [...]

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Ways and Words That Cause People to Share Your Marketing Materials

Remember the marketing prediction I shared with you late last year? Released on Dec. 28, 2010, my article titled, The Trend That Will Drive Marketing Success in 2011, explained significant changes in the marketing world. The piece stressed how you — as a small business owner and entrepreneur — can now compete on a promotional [...]

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Which of These Desires Turns Your Prospects Into Buyers?

If you want to get greater responses from your marketing materials without spending more money, here’s a fact you must remember: You can’t create desire where none exists — you can only deepen a desire that’s already present. Trying to convince  people they need your product or service puts you in an impossible position for [...]

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