Tag Archive | "marketing materials"
How to Never Go Wrong in Your Marketing
What would you do if you could only put one marketing piece in front of the leads you gathered this week and … … if that item didn’t ultimately convert all those prospects into sales, the doors to your business would shut? Your phone lines would get cut. Your employees would leave. Your Internet service [...]
Continue reading...Jumpstart Marketing Tip #2: Think Like a Publisher
Tuesday, December 27, 2011
During yesterday’s launch of my year-end marketing tips series, I gave you several ideas for monitoring the media and explained how I recently secured a 950-word feature in In Business Magazine. In today’s video, you’ll hear how a slight change in your marketing perspective can help you attract prospects and deliver unlimited value in your [...]
Continue reading...Get Sandi Krakowski’s Mind-Reading Secrets … for FREE
Wednesday, November 9, 2011
When you understand your prospects’ mindset and apply this knowledge to your marketing materials, you gain an instant advantage over your competitors. After all, few will ever put forth the effort needed to gather this knowledge — much less apply it. In past posts, I wrote about several tools you can use to tap [...]
Continue reading...Have You Addressed the Internal Fear Found in All Prospects?
Tuesday, November 1, 2011
Your prospects have an internal fear that, if not addressed in your marketing, is almost certainly causing you to lose leads. This fear sits at the core of human nature, having a major effect on how we respond to nearly every situation. In extreme cases, the concern becomes so great it causes panic attacks. So [...]
Continue reading...How to Avoid Creating a Terrible Tagline
Tuesday, October 25, 2011
Let’s play a quick game of tagline trivia … Read the following taglines and match each one with the correct business: 1. We want to help you. 2. The lowest prices around. 3. The best quality and service. a. 1st Choice Bail Bonds b. Livery Distribution c. Big Al’s I collected these [...]
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- Jumpstart Marketing Tip #1: Monitor the Media
- Why Google's New Changes Could Affect Your Website Traffic
- How to Create Predictable Profits for Your Business
- Jumpstart Marketing Tip #3: Do Something Different
- Trailer for My New Book, "The 'You' Effect"
- Imagine Writing Your Next Marketing Piece in Just Minutes
- Why Kindle Should Play a Part in Your Marketing Efforts
- 3 Ways To Keep Prospects Interested In Your Marketing
- Mental Marketing: A Mind-Manipulating Word That Can Create Buyers
- Jumpstart Marketing Tip #2: Think Like a Publisher
- Tom: You're welcome, Jeff. I'm glad you found Alan's ti...
- Jeff Gunn: Tom, Thanks for the great article and the pract...
- Tom: Thank you for your comments, Scott. Yes, letting o...
- Scott Schreiber: Great article. You hit the nail on the head regard...
- Charles Gaudet: I loved your last book - can't wait to get my hand...
- How to Never Go Wrong in Your Marketing
- Super Bowl Commercials Expose a Dangerous Marketing Desire for Business Owners and Entrepreneurs
- A Marketing Crash Course in Just 22 Minutes
- Marketing’s Monumental Shift (watch this video)
- Social Media Strategies That Silence Skeptics
- How to Incorporate Press Releases Into Your Marketing Strategy
- Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals
- Trailer for My New Book, “The ‘You’ Effect”
- Hear me on the hot seat (marketing interview) …
- Don’t Fall for Marketing’s Most Hyped Desire
Powerful Marketing Materials
- An Copywriting Checklist for Writing Headlines and E-mail Subject Lines
- An Advanced Testimonial Technique That Breaks Down Buying Barriers
- The Enviable Marketing Position That’s Yours for the Taking
- Long Copy vs. Short Copy: How Much is Needed to Create a Sale?
- How to Add Emotional Appeal to Your Marketing Materials
Tuesday, February 7, 2012
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