Lost in the late-game heroics repeatedly performed by Denver Broncos quarterback Tim Tebow are the lessons his brand offers businesses wanting to enhance their marketing efforts. Few athletes have captured the nation’s attention more in recent years than Tebow. This fact alone should serve as a wake-up call for businesses wanting to get their brands [...]
Continue reading...Thursday, December 29, 2011
Sometimes the best marketing lessons come from the most unlikely sources. In today’s video, I explain how a commoditized product with several competitors exploded on the scene in 2009, selling 4 million units in just its first three months. Demand was so great that manufacturers couldn’t keep up. In fact, in a January 2009 article [...]
Continue reading...Tuesday, August 11, 2009
Whether you love them or hate them, you can’t discount the effectiveness of infomercials. Here’s a quick slideshow that reveals 5 secrets behind what makes this advertising medium so powerful. 5 Marketing Lessons From Infomercials View more documents from Rohit Bhargava.
Continue reading...
Monday, January 9, 2012
2 Comments