Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

How Often Do You Use Marketing’s Most Persuasive Word?

What I’m giving you today is a quick exercise to help you determine if your prospects — on a subconscious level — are tuning out your marketing message. First, draw a line down the middle of a piece of paper. At the top of the left column, write the words “we” and “our” and then [...]

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The Common Mistake That Makes Your Marketing Copy Invisible

It’s been a memorable three weeks. You may remember, earlier this month, I offered to explain my unique “momentum marketing” strategy in a one-on-one conversation with anyone on my lists. Requests for the 15-minute conferences spanned three continents, giving me an opportunity to speak with business owners from around the globe. As you might expect, [...]

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