Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

Don’t Fall for Marketing’s Most Hyped Desire

Take a guess at when the following quote was said … “Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.” I saw this statement while reading John Morgan’s bestseller, Brand Against the [...]

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Why Your Marketing Should Never Focus on Your Product or Service

If you’re currently marketing an actual product or service, stop immediately. Without even seeing your promotional piece, I promise you’re wasting time and tossing away money. The reason why has nothing to do with your industry or the economic environment — it’s your marketing message. The truth is you should never market a product or [...]

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