Tom Trush | Phoenix copywriter and marketing strategist

A Statistical Approach to Persuading Prospects (Using Popcorn)

Statistics are powerful numeric weapons that can persuade prospects to take action on your marketing materials. But generating responses isn’t as simple as just dropping in some data. The mind thinks in pictures, so numbers — especially large ones — are difficult to comprehend. To ensure the significance of your statistics is understood, you must match your [...]

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2 Ways to Write Your Way into Prospects’ Minds

One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds. At any time, you’re competing against thousands of thoughts. So how can you direct attention to your message? The first thing you must remember is that people think in pictures. Your mind naturally converts words [...]

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