Direct-Response Marketing Copywriter Tom Trush | Advertisements, Website Content, E-mail Autoresponders, Sales Letters

How Much Copy Do You Need to Create a Sale?

The controversy surrounding long copy vs. short copy is one that won’t get settled anytime soon. After all, it’s impossible to determine the exact number of words you need to create a sale because the buying cycle is different for each person. In some situations, however, you can assume with relative certainty that less information [...]

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Why You Must Communicate More Than Your Competition

Although the old saying, “The more you tell, the more you sell,” has been proven time and again, you rarely see this approach applied to marketing materials. A false assumption often prevents it. Unfortunately, there’s a common belief among the business community that people won’t read a lot of copy. I agree … But my [...]

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