Tom Trush | Phoenix copywriter and marketing strategist

Copywriting Lessons From an 87-Year-Old Global Brand

You can gather a lot of valuable information about copywriting and marketing by studying longevity. One example is when you see an ad repeated over an extended period of time without noticeable changes — especially in publications with large circulations — you can usually assume the promotion is profitable. If you target a similar audience, this knowledge [...]

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