Tom Trush | Phoenix copywriter and marketing strategist

Did You Smell That?

Today I was introduced — thanks to an interview that’s part of Joe Vitale’s Hypnotic Gold program — to the work of David Ledoux, an author, speaker and world-famous trainer. After retiring in 2005 at the age of 37, David became a full-time blogger. Four months ago, he created a new “lifestyle blog” at www.didyousmellthat.com [...]

Continue reading...

Why Your Prospects Make Purchases

I frequently remind clients and groups I speak to that a consumer makes purchases based on emotional — not rational — reasons. Many times writers marketing a product have no problem explaining its technical details, but they have difficulty describing the psychological experience that makes their gadgets great. By visualizing your prospects’ desired state of emotion, [...]

Continue reading...

Why Would I Want a Blog?

Over and over I heard (and read) countless reasons why blogging was beneficial for me and my business. Sure, I understood how it was another medium for showcasing my articles about copywriting and marketing. Yes, I knew it could help increase the search engine rankings on my websites. Heck, I even saw that executives at many [...]

Continue reading...